Welcome to Middle

MIDDLE is a clothing and lifestyle brand dedicated to celebrating the vibrant, complex, and joyful experience of living with Asian American heritage.

We exist in the fascinating space between cultures—where the flavors of the night market meet the ease of American streetwear, and where the memories of the homeland blend with the energy of the now. The name MIDDLE isn't about being half of one thing and half of another; it's about being 100% of both. It's a nod to the shared journey of navigating the "hyphen" in Asian-American.

Our Story

Middle was created by a first-generation Asian American immigrant who often felt caught between two worlds—too Asian for one, yet too American for the other. This sense of cultural displacement is common, but it's also a source of unique strength.

Instead of trying to fit in, we chose to create our own space.

Middle is a brand for everyone who finds their home in the hyphen. Our simple apparel designs (focusing on food, sports, and culture) are a badge of pride for those of us who have forged a beautiful identity in the intersection.

We don't choose a side; we live in the middle.

Our Mission

The mission of Middle is to celebrate the vibrant life of Asian American heritage by bridging two worlds. We design simple, authentic apparel that helps everyone navigating the "hyphen" feel seen, proud, and connected, proving that the best stories are found in the middle.

Why Choose Us

We offer authentic, high-quality apparel for the Asian American experience. Our simple designs celebrate the culture, the food, and the proud life lived in the middle.